About
Built by an agency, for agencies.
The spreadsheet that triggered this.
March 2026. InfraForge — a small AWS DevOps consultancy run by one engineer — was managing eight client AWS accounts under retainer. Total monthly run-rate spend across all of them was roughly $80k, split unevenly. Two clients were 60% of revenue; the rest paid retainer caps between $3k and $10k.
The first of every month was a ritual: open the AWS Console, switch to a client's linked account, navigate to Cost Explorer, export a CSV of the prior month's cost-by-service, paste a screenshot into a Google Docs template, write a paragraph of context explaining the biggest line items, save as PDF, attach to an email. Then the next client. Then the next.
The ritual took roughly 90 minutes. Most of that wasn't insight; it was friction. The actual analysis — which clients were trending over retainer, which services jumped month-over-month, which accounts hadn't been accessed in 30+ days — happened in the four minutes between exports while the spreadsheet recalculated.
By June, “ritual” had become “dread.” Building the operating system to replace the ritual was cheaper than continuing to perform it.
InfraForge runs on CloudAgencyOps from day one.
CloudAgencyOps is the productized version of what InfraForge built internally to replace the spreadsheet ritual. InfraForge has been the design partner since the first commit — every feature ships here first because the founder's own agency needs it first.
That's the strongest design partnership available at this stage, and the one we don't plan to outgrow. Founder is customer is the only positioning that matters when there are zero paying agencies on the marketing site. Every other claim — “trusted by leading consultancies,” “industry-grade,” “enterprise-ready” — is hot air at this size. “The founder runs an agency on it” is not.
When CloudAgencyOps has 30 paying agencies and InfraForge is a smaller fraction of usage, this page will read differently. Until then, the founder's ritual is the product's ritual, and the product's ritual is the founder's.
What we won't do.
Some explicit nos. These are the trade-offs CloudAgencyOps is deliberately making at launch. If any of these are deal-breakers for you, that's honest information up front.
- ✗No per-seat pricing. Flat $299/month per agency. Add three team members or thirty — same bill. Per-seat pricing penalizes growth, and that runs against the audience.
- ✗No enterprise tier at launch. The buyer is a 3-15 person agency. Building an “Enterprise” tier with custom contracts and annual commits before there are 30 self-serve paying agencies is the kind of premature optimization that kills focus.
- ✗No AI features for AI's sake. Cost analysis benefits from genuinely useful AI in some narrow places (anomaly explanations, expense categorization). Adding a chat interface to the dashboard because every SaaS is doing it would dilute the operator-grade tone. The audience trusts deterministic tools.
- ✗No acquisition of HaloPSA-style scope. Traditional MSP PSA features (ticketing, time-tracking, license resale, endpoint management) are a different product for a different buyer. CloudAgencyOps is for cloud / DevOps consultancies specifically, and stays that shape.
Questions? Email founder@cloudagencyops.com.